People don’t buy a product. They buy what that product can do for them. We were reminded of this when we read the following quote by Charles Revson, the founder of cosmetics giant, Revlon. He said: “In the factory, we make cosmetics. In the drugstore, we sell hope.”
This example was used recently in a conversation with a friend. We were explaining why a company that sells the benefits of its products (in this case, hope) will always be more successful than one that sells features.
The exciting term, infopreneur, is becoming a hit among today’s entrepreneurs who want to capitilise on the sea of opportunities available on the internet. An infopreneur, apparently combined from the two words “information” and “entrepreneur”, refers to an entrepreneur who makes money by selling/sharing information on the web.
You have the best job in the world, the most difficult, demanding, stressful, rewarding job in the world; you are a mom. Of all the jobs you could ever have, it’s important for you to recognize that this is the most important. Lucky for you, since you are a business owner as well, most women are natural-born multi-taskers. Being a mom and a business owner is unquestionably a huge challenge. Finding a way to balance everything while still having time for you can seem virtually impossible.
Whether you are just starting your first job or your 10th job,
you will find that office politics is consistent in all companies.
Office politics is something that is inherent in any company
you may work for. It’s part of the culture and you won’t be
able to avoid it. So just how do you survive office politics and
still get to make your talents shine? Simple, you need to
market your talents everyday, just as you did during the
interview that got you the job.
SEO, or search engine optimization, is how search engines are used to maximize the chances of getting a high ranking. As most Internet users know, you have to have a high ranking among the search engines if you want to get visitors. Anyone who is searching for something online isn’t going to waste a lot of time by going through several pages of results before they give up and try a different search. That second search may not even locate your web site, and your potential visitor becomes a lost visitor.