People don’t buy a product. They buy what that product can do for them. We were reminded of this when we read the following quote by Charles Revson, the founder of cosmetics giant, Revlon. He said: “In the factory, we make cosmetics. In the drugstore, we sell hope.”
This example was used recently in a conversation with a friend. We were explaining why a company that sells the benefits of its products (in this case, hope) will always be more successful than one that sells features.
The exciting term, infopreneur, is becoming a hit among today’s entrepreneurs who want to capitilise on the sea of opportunities available on the internet. An infopreneur, apparently combined from the two words “information” and “entrepreneur”, refers to an entrepreneur who makes money by selling/sharing information on the web.
You have the best job in the world, the most difficult, demanding, stressful, rewarding job in the world; you are a mom. Of all the jobs you could ever have, it’s important for you to recognize that this is the most important. Lucky for you, since you are a business owner as well, most women are natural-born multi-taskers. Being a mom and a business owner is unquestionably a huge challenge. Finding a way to balance everything while still having time for you can seem virtually impossible.
virayvibe | 
04 29th, 2008| 